SEO for Business- What is SEO? Why Does that Matter?

17 Mar, 2021

Creative image of SEO

Before Getting into what is SEO and Why Does that Matters, Let’s talk about this Covid- Era.

During this pandemic, we got to know how important it is to have an online portal for Each and Every Business to run, which could be a small shop that sells essentials or a multinational company that sells world-class products.

Companies couldn’t cater to the needs of their customers as they were forced to close down their shops. Even for the shops that were open, People were not ready to visit. Many shops went out of business as they were not able to manage their expenses.

Many companies realized the need for online space, Door delivery, and taking online payments. They rushed to a web development company for the very first time and built a platform to take orders and payments online without realizing online Business competitiveness. They were happy to see their company name online and started marketing “we are taking orders online”. But, when people searched for the business name, they couldn’t find the website itself.

Why did that happen? running a business online needs a website then, what else now? why are they not on the web searches (Google, Bing, etc..)?

That’s where they started hearing about SEO. What? Search Engine Optimization? How to do that? And, why can’t Search Engines rank my website for its Domain name?

It’s really simple. Google(Search Engines) didn’t understand your website and its content. There will be hundreds of websites from a city with similar kinds of business. How will it know you are nearer and provide high-quality services to the user who searches?

You have to create your website that’s understandable for users and search engines.

How to do that(SEO)?

Each Search Engine has its set of guidelines that provides information about how we can make our website easier for Search engines to crawl, index, and decide where to show our website on the search results page (SERP).

Developing and optimizing a website by following the guidelines of Search Engines with high performance and quality content to prove your expertise in your industry is called Search Engine Optimization, or SEO.

Are you wondering why high performance comes here? And thinking that you are a small business why you have to do so much to get listed on SERP. Is it not enough to provide the details and prove your expertise in the industry?

In 2021 — No, Not enough.

Along with your business experience, you have to make your website user experience better to win the game.

Here are the definitions for SEO from the Top players on Digital Marketing and Google.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users — in other words, it can help your site show up more often in relevant searches.

-Google

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

-Moz

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

-Search Engine Land

SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.

-Neil Patel

Don’t Feel Confused, all are talking about the same thing.

Search engine optimization (SEO) is often about making modifications to parts of your website and its development process that could have a noticeable impact on your site’s user experience and performance in organic search results.

when it is performing well and ranking on the first page of SERP for your industry-related search queries, you would see a rise in the quality and quantity of website traffic.

More High-Quality traffic — More intended buyers — Rise in Revenue Generation.

There are a lot of search engines, but we all know Google is used predominantly and being the most visited website in the world.

Everyday billions of users rely on Google to carry out their daily searches.

We know that there’s a lot of searches carried out on Google everyday, but how many exactly?

Google processes over 3.5 billion searches per day. it means that Google processes over 40,000 search queries every second on average.

What does it mean for Businesses?

Ranking your website on Google for your business-related user queries on your targeted location must be your next goal to win the game online.

Here is the list of major factors that you have to consider while designing and developing your website in order to rank on Google.

● Better Hosting Solution

● High-Quality Content

● Intuitive Web Design

● Website Mobile-friendliness and interactiveness

● Website Loading time

● Website Security

● Website User Experience

● Referrals to Your Website

Before jumping into Optimizing your website, it’s worth learning about

● How do search engines work?

● The different ways to get a business or identity on various Google products, including Maps, Search, etc.

● how to answer these questions.

Is your site on Google Search?

How many people found your site on Google?

What is your ranking on the search results page?

What were people searching for when they find your site?

If you think You don’t have time to do all the stuff, you might consider hiring a professional search engine consultant.

We, the SEO nerds at Codeparva, work relentlessly to support self-storage businesses that run in various parts of the world unleash the potential of SEO to shine on the Search Engine and drive more leads and conversions.

Please follow us to learn more about SEO and some use cases of how we have helped many facilities rank better locally.